The use of product warning and safety labels appears to be on the increase. How effective are they and why is it felt necessary to state the obvious?
Cigarette packets have long warned that “smoking can seriously damage your health”. Hot drinks purchased from the likes of Starbucks and McDonald’s caution that “contents are hot”. Now television advertisements in the UK, for alcohol products, carry a message “enjoy [insert product name] responsibly” or “please drink responsibly”.
According to recent headlines, an American non-profit organisation, the Alcohol and Other Drugs Council (AODC) is calling on the Australian authorities to “consider labelling alcoholic drinks with warnings about the dangers of excessive drinking”.
You have to wonder about the state of our education that there are people out there who are not aware that smoking or excessive consumption of alcohol can have adverse effects on health, or that a container of hot tea or coffee will actually be hot.
Are product warnings being made from a genuine desire to protect, inform and educate the consumer, or perhaps to avoid liability from an increasingly litigious, and ignorant, society?
It can only be a matter of time before we see cars with warnings “please drive carefully. Driving can kill? Or perhaps food products urging us to “please eat responsibly. Obesity kills”. Unless of course these already exist…
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